Several tools are generally used simultaneously. Display is only one element of visual merchandising. A special merchandise support was developed for the different colour swatches. Like- Dramatic lighting doesnt have to be expensive:well placed spotlights can draw attention to key pieces of merchandise. You canevoke senses without addressing them directly. Individual fashion items can be sorted into light or dark colours to achieve a serene, harmonious overall image.
Although most of your profit comes from the middle merchandise, customers talk mostly about the left and right-side products. Points of interest 28 9. Pricing doesn't have to be difficult, you just need to test the waters by repricing and tracking sales to figure out what customers are willing to pay. It sets up the atmosphere and speaks directly to consumers on a subconscious level. It should create an image that is consistently carried throughout the existence of store.
Design graphics appropriate for the nature of the business, and create a message that is clear and simple. Its frameless, simple design suits every interior and theme. The Five Basics of Visual Merchandising by Barbara L. While merchandising can be defined in different terms and using various strategies, the five rules below can be considered foundational to mastering the art of merchandising, and make good sense for most retailers. Once the brand concept has been created, it is essential that the brand manufacturer adapts this unique profile and its quality and value proposition to all areas of the company. An in-store guidance system helps the customer find his way round the store. Consider some statistics about the millennial and shoppers, the future majority of consumers: Great merchandising entails having what the customer wants to buy, at the time they want to buy it, at the price they want to pay for it, and in a way, they want to purchase it.
Consider using a circular store layout, which many retailers use. Grid 50 by Visplay or systems in which the profiles can be used both vertically and horizontally with merchandise supports e. Display decor is now an integral part of visual marketing concepts. For example, putting a pairof red bowls and spoons with a display of tomato soup can get mouthswatering! Good systems offer merchandise supports without brackets, which are simply inserted or hooked into the profile and can be positioned anywhere along its length. Powerful retail window design is one of the most important visuals that will represent your store.
More display decor is used on the rear wall panel to demonstrate possible merchandise combinations. That way the team executing the directive is able to identify the relevant information quickly and simply - saving them time on creating the store display and minimising any misunderstandings between head or regional office and the store. A retailer might create an erratic display, but if the colors coordinate well, the display can still be a success. Ensure your visual merchandising guidelines have clear, accurate relevant instructions to store clusters. Merchandise grouping Merchandise grouping is the basic principle of all colour, stylistic and thematic dis-plays, with the exception of specialist stores and store departments e. They make room feel warm and intimate.
The product display is given a neat, orderly appearance, defined by lines. It goes without saying that these instructions must be clear, customer-friendly, easy to read and perfectly designed. Interior Presentations: Selling space is the most important part of a store and therefore efforts to utilize each square foot will help to maximize sales. The merchandise display is already identifiable as the consumer approaches — this is decisive when it comes to inciting consumers to look and linger. Size, number and color should be considered when incorporating this final element. Display refers to visual and artistic aspects. Change Your Displays Often-A great display is the first time the customer sees it.
Props are integral part of a display. Identical items in different sizes should be hung one behind the other or placed on top of each other. Colours should be displayed in vertical blocks, particularly on a rear wall, both with folded and hanging merchandise. Sign holders can be placed in the centre or on uprights for information or decoration. When people hear visual merchandising they typically get nervous and uneasy. After all, you can check out social media and blogs to figure out what kind of fashion trends are popular these days.
Consumers will think exciting changes are taking place in store an will be drawn in the stores. The fashion items themselves are displayed on a mid-floor gondola and on the wardrobe-style wall panels using the Visplay system Invisible 6. It creates an ultimate eye-catcher e. The top zone is ideal for informative and decorative elements with a long range effect, It provides information on the type of merchandise on display there and entices customers to the rear of the store. Well-designed, easy handling allows quick insertion of prints. For example, never put metal frames on a mirror or other glossy surface.
How do customers want to buy your specialty products? Merchandise which should appeal to a large number of customers is positioned in the centre or front of the retail space and is clearly visible. And we got many compliments on the display tables since the tables were unique and a story in themselves as opposed to the traditional display pieces stores use. Focus on one or two key words to describe the business. Varied merchandising techniques should however be used. Combining advertising and display into an integrated promotional campaign will usually be more effective. The different items are combined in a display just as they would be worn. One of the most common fixtures in store are gondolas; movable shelving approachable from all sides used in self-service retail stores to display merchandise.